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As featured in the Private Club Marketing JournalChoosing Carpet for a Clubhouse Renovation
Five questions to put to any carpet supplier before you specify, from fiber origin to sustainability claims, with Fieldmark as the worked example.
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Woven or Tufted: What the Difference Means Underfoot
Two ways of making a carpet, one mechanical difference between them, and what that difference governs once the floor is down.
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How to Read a Carpet Specification
Eight fields, what each one governs, and which of them will actually constrain the room you are drawing.
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Why New Zealand Strong Wool
What the word strong means, why it is the right fiber for a floor, and the route it takes from the shed to the loom.
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Specifying Carpet for Stairs and Landings
The hardest floor in the building, and the four decisions that determine whether it looks right in ten years.
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